A small family cleaning company in Prague. We replaced an unfinished site-builder page with a bilingual site that sells.

Context

The company cleans offices, residential buildings, business premises and homes in and around Prague. Its site was a two-page site-builder page that was never finished. Someone looking for office or building cleaning decides quickly and on first impressions — and the first impression was of a project still in progress, not of a firm you hand your keys to.

What was wrong

• Next to cleaning, the site also offered handyman work and social care assistance — it was unclear what the company mainly does
• Prices on a separate page, per square metre, with no word on who they were for
• Typos in headings and in the service descriptions
• The logo was a photo of a screen — grey and soft
• No English version, although many foreigners live and do business in Prague
• A form with only name, e-mail and message, and no way to pick a service

Constraints

No invented reviews, client counts or years in business. Anything we could not verify from the old site or from the client is kept as a draft — and cannot reach the real domain until the client confirms it.

What we did

• A new structure: businesses and residential buildings first, households in a block of their own, cleaning only
• A bilingual site, Czech and English
• Vectorised the original logo — the brand stayed, it is just sharp at last
• A price list with starting prices drawn from the same source as the service cards, so the numbers cannot drift apart
• Reasons, how we work and an FAQ, including structured data for search engines
• An enquiry form with a service choice, spam protection and a confirmation e-mail for the customer
• A build check that keeps any unconfirmed promise off the real domain
• A redirect from the old price-list address, so no inbound link is lost